I help companies figure out what to build, automate their processes, and launch AI services that actually work.

From first idea and hypothesis to results: I work alongside you at every stage, help you prioritize, and see the project through to rollout.

We start with a short intro call.

Anastasia Tarasova
Anastasia Tarasova Product & AI Consultant · 0→1

Founder building my own AI product.
I practice what I help clients implement.

Worked with
UBRD·Vita Pharmacy·SKB Kontur·Informproekt Group
up to 12%sales conversion rate
+18%product revenue
−35%errors in promo operations
+20%flagship promotion revenue
AI in practice · the 0→1 journey

I don’t just “ask the AI” — I push it to deliver product‑grade results.

ClaudeGPTGrokDeepSeekGemini

I run research, frame and validate hypotheses, and shape a product’s positioning and economics.

I design AI solutions and orchestrate AI agents: I assign roles, set up how they interact, and review the output. I build working tools for product and business needs — from prototype to everyday use in a real workflow, without a dedicated engineering team.

AI Founder

I’m building my own AI product — and taking it from 0→1 myself.

From market research and hypotheses to an MVP and the first product iterations. So my advice comes from real work, not theory.

Focus
  • Market analysis and finding opportunities
  • Framing and prioritizing hypotheses
  • Building an MVP
  • Validating demand through data and feedback
How my product is built

AI agents speed up development, while quality control and releases stay with a human.

Regular product health reports and instant failure alerts.

How I use AI

Five principles for working with AI

PrincipleHow I workBusiness impact
01

AI agents as a dev team

I use AI agents to build solutions and to test them.

Budget savings

More development and testing work gets done without growing the team.

02

Verify, don’t trust

I test AI solutions for correctness, robustness, and behavior across scenarios. Nothing counts as done until it’s been verified.

Lower risk

Errors are caught before launch instead of turning into extra costs and customer problems.

03

From prototype to production

I put the solution into production with HTTPS, automated deploys, and monitoring.

Faster time to launch

The product moves from prototype to working service faster and starts being used in the business.

04

AI inside the product

I design AI features around specific use cases and product goals, and evaluate the quality of model responses.

Higher product value

AI features solve specific user problems and make the product more valuable for customers.

05

A transparent workspace

I keep project context, decisions, tasks, and progress in a single system; I use Claude Design for design work and connect plugins for marketing, sales, and SEO.

Process efficiency

Fewer manual approvals, less lost context and rework — higher team speed and control.

How I help

Three focus areas — from diagnosis to ongoing support.

Strategy and product‑market fit

Where to take the product and why — backed by data, not gut feel.

  • Finding PMF and setting strategy
  • Unit economics and metrics
  • Fractional 0→1 product lead

Discovery and hypotheses

A system that separates signal from noise.

  • Product and process audit
  • Hypothesis testing framework
  • End-to-end customer development

AI agents and automation

I design and build AI solutions for specific business needs.

  • Custom AI agents for your business
  • Finding and processing data
  • Process and communications automation
For your project

What I’ll build and roll out for your team

  • Stabilize your AI productAudit · automated tests · safe releasesI help you speed up product development without growing technical risk: fewer failures, faster releases, lower costs of fixes.
  • Train your team to work with AI agentsTraining · ongoing supportI help teams build AI into their workflows faster, become more self-sufficient, and reduce the risks of using AI agents.
  • Test AI assistants before launchTest scenariosI build an evaluation system and catch errors and risky answers before launch, reducing risk for your customers and your business.
  • Launch autonomous agents on a scheduleBackground tasksRecurring tasks run automatically, without constant involvement from your team.
  • Set up a dedicated AI agent for your projectCLI agent · Claude CodeIt follows your project’s rules and context, so it completes tasks faster with fewer errors and unnecessary actions.
  • Build a turnkey autonomous AI solutionAutonomous projectThe solution runs without constant team involvement, works with the services you need, and warns about failures in advance.
  • Create a set of skills for your workflowsSkills · pluginsRepetitive tasks follow the same rules and standards every time — less manual work and more consistent results.
  • Build a turnkey website or landing pageClaude DesignFrom structure and design to launch — no need to find a separate designer and developer.
  • Set up how AI agents work in a teamOrchestration · Claude Code · CodexI distribute tasks between agents and set up result checks and reporting — your team moves development faster and keeps control over quality.

Not sure where to start? Start with a one-session product or AI project review →

Case studies

Where this has already worked

From SaaS and enterprise B2B to B2C startups and major retailers.

SKB KonturSaaS · hypothesis testing

Target audience research, hypothesis validation, HADI cycles (hypothesis → action → data → insight), and customer interviews with 200+ users. Won a major client for the Kontur.Focus API — a deal that covered a large share of the team’s sales target.

up to 12%
sales conversion rate
+18%
product revenue
SIZAMAIEnterprise B2B · AI · MVP

An AI platform for industrial companies. Built 0→1 product and go‑to‑market processes: hypothesis testing framework, metrics, customer journey map (CJM), positioning, sales pipeline.

0 → 1
processes from scratch
Systematic
end-to-end hypothesis testing
SOULB2C · travel · MVP

A social travel platform with an in‑app economy. Product strategy, roadmap, and prioritization; web analytics and metrics; customer interviews via a Telegram bot; A/B testing infrastructure; coordinating a cross‑functional Agile team.

Automated
customer interviews via a bot
Data-driven
metrics and A/B tests
Vita PharmacyRetail · marketing automation

Marketing process automation: the full campaign cycle, from analytics to launch across channels. Led the automation of promotions (Excel VBA, a team of two developers) and set up process guidelines and flowcharts.

−35%
errors in promo operations
+20%
flagship promotion revenue
AI system for managing a contact databaseAI · marketing · sales

Automates contact database workflows — from data preparation to initial outreach and handing contacts off to a sales rep. Helps marketing test hypotheses across customer segments and build a steady flow of qualified leads for sales.

AI agent for collecting and structuring dataAI · automation

Collects the information you need from specified sources, then processes and structures it according to set rules. Cuts manual data work and gets information ready faster for analysis, research, and business needs.

Deliverables
an agent for collecting and structuring data + a communication dashboard
Team handoff
setup package and instructions

Anastasia developed an outreach solution for our team: sourcing contacts and sending messages. She figured out the technical side on her own, set up data processing, and built an app tailored to the needs of the AI Business Box project.

The solution covers contact database management, editable templates and message sequences, analytics, and a funnel. What matters to me is that we can track the results of each send and test different messaging options. Anastasia was personally involved in working with prospective clients, and that hands‑on experience shows in how the tool was built.

I’d also like to note how constructive the collaboration was: Anastasia showed us how the solution works, explained the settings, and took the team’s feedback into account. Throughout our discussions, she was willing to adjust features and simplify them wherever that helped us start using the tool sooner.

I’m happy with the work. We got a concrete tool that the team is already using to test outreach. Thanks to Anastasia for her independence, initiative, and practical approach to automation.

Mikhail Lebenko Head of Marketing, Informproekt Group Marketing team · AI Business Box project
Methods
and tools
RoadmapLean CanvasCJMJTBD TAM/SAM/SOMHADIRACIUnit economics Customer developmentSWOT / PESTSQL PythonGitHub Claude CodeCodexClaude Design
About me

A hands‑on product lead, not a textbook consultant.

  1. Before product

    Banking

    B2B sales to small and mid‑sized businesses at Ural Bank for Reconstruction and Development: I managed key clients from first contact through deal support. I was responsible for storing and reviewing client files under restricted access. This shaped a systematic approach to my work: verifiable data, risk control, and judging decisions by their value to the customer and the business.

    ×5
    department sales plan
    2
    major clients won
  2. Product

    SaaS, enterprise, retail

    Worked with SaaS, enterprise B2B, B2C startups and major retailers — from early MVPs to mature product systems.

  3. Now

    My own AI product · 0→1

    I’m building my own AI product and testing approaches in practice. At this stage there’s no PMF yet, resources are tight and mistakes are costly. What matters most isn’t speed but accuracy — and a system that separates real signals from noise.

An independent view of your product: I distinguish real opportunities from merely attractive hypotheses.

How it works

From guesswork to validated decisions.

Every stage ends with a concrete result that your team can put into practice.

I

Intro call

We talk through where the product stands and what the top priority is.

II

Discovery

Customer interviews, JTBD, segmentation — hypotheses grounded in real data.

III

Testing

HADI cycles and metrics: we find out what works and what only seems to.

IV

Decisions

Priorities, a roadmap, and ongoing support until we get results.

Engagements and pricing

Three ways to work together.

One-time · 1 session

Product or AI project review

I assess your current product or process, identify key risks and constraints, and help you set priorities. You leave with a concrete plan of next steps.

Per project

Fixed‑scope project

A finished deliverable at a fixed price: an audit, a hypothesis testing framework, an AI agent, or an automation, handed off to your team with a user guide.

Monthly

Ongoing support

I act as a fractional 0→1 product lead inside your team — no full-time hire needed.

Full details and pricing — after a short intro call. I take on a limited number of projects at a time.

Testimonials

What clients say

Knowing how to listen is a rare and valuable quality.
— Andrey VotintsevCEO, EVC LLC
Andrey Votintsev CEO of EVC LLC (Expert Implementation Center), part of Informproekt Group SIZAMAI project

Smart, ambitious, and to the point, with experience as a product manager and in startups. Knowing how to listen is a rare and valuable quality. A focus on results — that’s what inspired me, as a creative person, and kept me organized while working with Anastasia. Thank you!

Samandar Yusupov Advisory session: product metrics and hypothesis testing

Thanks for the call — it was informative. I realized how important metrics are — which ones to track and why. I got a clearer picture of the sequence for testing hypotheses — what actions to take at each step, with criteria for success and failure.

FAQ

Everything you need to know before we start.

Do you only work with AI products?

No. I work with products at the 0→1 stage, whatever the technology.

First we get to know the business, the users, and the market; then we form hypotheses and test them. AI is a tool that helps speed up research, analysis, and solution development, but it isn’t a requirement for the project.

My experience spans SaaS, enterprise B2B, and retail products.

Do you work with early ideas or only existing products?

We can start at any stage: from an idea and early hypotheses to an existing product that needs improving or scaling.

If there’s no product yet, I help you validate the problem, understand your users, and decide what to build first.

If the product is already live, I help you find growth opportunities, sharpen your strategy, and map out next steps.

We have almost no data or analytics. Is that a problem?

No. That’s normal at the 0→1 stage.

Early on, what matters isn’t the amount of data but understanding the user, the market, and the problem you’re solving. For that, we use interviews, market analysis, quick experiments, and demand validation.

Metrics and analytics get built out as the product grows.

Do you build the product or only advise?

It depends on the project.

My role is to help you find the right direction, test hypotheses, and build a product strategy. When needed, I can get more hands-on: from market research and shaping the concept to supporting the team through implementation.

I build AI agents and automation myself — from prototype to a working service built into your team’s workflows.

Can we start with something small?

Yes.

We can start with a one-session product or AI project review or a specific task with a clear outcome.

That way, we can set priorities first and figure out which way of working will be most effective.

How long does it take?

It depends on the scope and engagement format.

  • Product or AI project review — one session and a concrete plan of next steps.
  • Fixed-scope project — usually a few weeks.
  • Ongoing support — one month minimum, with regular check-ins.

We set the exact format, timeline, and scope after a short intro call.

What happens after the first call?

The first conversation is a short diagnostic: you walk me through where things stand, and I assess where the main growth opportunities are and how I can help.

After the call, you get a proposal with the engagement format, timeline, and price.

There’s no commitment until then.

Get in touch

Let’s dig into your challenge.

A short intro call: we’ll go over your goals and current processes, I’ll show you what can be improved or automated, and we’ll see whether we’re a good fit.

Message me →
Fully remote · For startups and established companies · Confidential